Why Paid Media Is the Fast Lane, Not the Whole Road
Paid search and paid social put you in front of people who are already looking for what you sell, the moment you turn the campaign on. That’s the advantage over SEO — you don’t wait months to show up. The tradeoff is that the traffic stops the day the budget does, which is why we treat paid media as the fast lane running alongside SEO’s long game, not a replacement for it.
Two Numbers, Not One
This matters enough to say plainly: our management fee and your ad spend are two separate numbers. The management fee is what you pay us to build, run, and optimize the campaigns. The ad spend is what goes directly to Google, Meta, or wherever the campaign runs — that’s your budget buying your clicks, not ours. Any agency that blurs those two into one number is setting you up to feel misled later. We won’t do that.
What We Actually Manage
Search campaigns built around commercial and transactional intent — the searches people make right before they’re ready to buy or call, not just browsing traffic. Smart bidding strategies tied to what actually converts for your business, not just clicks or impressions. Negative keywords kept current so your budget isn’t quietly getting spent on searches that were never going to convert. Conversion tracking set up properly from day one — phone calls, form fills, bookings — so “performance” means real leads, not a vanity click count.
Built Around Cost-Per-Lead, Not Cost-Per-Click
A campaign with a low cost-per-click and no leads is a bad campaign no matter how the click price looks on a report. We optimize toward what a lead actually costs you and whether that number makes sense against what a customer is worth to your business — not toward metrics that look good but don’t pay your bills.
What You Actually See
Real-time access to what your budget is doing — spend, cost per lead, which campaigns and keywords are actually converting. Not a monthly PDF with a green up-arrow and no real numbers behind it.
What This Actually Costs
$800 per month for our standard services. Simple as that. Unless we’re doing other services along with it, then it could be even less. Month-to-month, no long-term contract. Ad spend is set and adjusted with your input — we don’t lock you into a budget you didn’t agree to.
Our FAQ
Is the $800/mo management fee, or does that include my ad spend?
That’s the management fee only. Ad spend is separate and goes directly to the ad platform — it’s your budget, and we’ll help you set a realistic amount based on your goals, not bundle it into one confusing number or throw a percentage on top of your ad spend which is basically penalizing you when you need to spend more on ads.
How fast will I see results from paid ads?
Campaigns can start driving traffic and leads within days of launch. Getting the cost-per-lead fully optimized usually takes a few weeks of real data — we’ll tell you what to expect honestly instead of promising instant perfect numbers. We can have ads/landing pages up within days for simple projects and under a month for most others.
How much should I budget for ad spend?
We’ll give you a specific recommendation based on your market and goals during the free audit, not a generic minimum. Since we’re not getting paid more for additional ad spend, it only makes sense for us to be honest, right? What a concept!
What platforms do you manage — just Google, or others too?
Google Search, Google Local Services Ads, and paid social depending on where your customers actually are — we’ll recommend platforms based on where your buyers spend time, not run everywhere just to sell more management.
Can I see exactly what my ad budget is being spent on?
Yes — you get real-time visibility into spend, cost per lead, and which campaigns are converting. No black-box reporting.